Randy Chan Vancouver | The Beginner’s Guide to YouTube Marketing for Small Businesses

Randy Chan Vancouver — Are you looking for alternative ways to promote your business online? Look no further: YouTube is one of the biggest, most popular websites in the world, which is what makes it an incredibly powerful marketing tool.

Randy Chan Vancouver — In this guide to getting started with YouTube marketing, you’ll learn:

Randy Chan Vancouver — Whether YouTube is the right solution for your business and promotional strategy
How to create a YouTube video marketing strategy
How to launch your strategy with video tips and ideas
How to manage your YouTube channel
How to optimize your videos for the YouTube search engine
Is YouTube marketing the right solution for your business?
As I mentioned, YouTube is one of the biggest websites around — to be more specific, it’s currently the second most popular website in the world. And even though most people don’t think of YouTube primarily as a search engine, that’s exactly what most visitors do on the site. YouTube’s not just the second most popular website; it’s also the second most popular search engine — topped only by Google. This means that the platform presents a huge potential for reach for your business.

Randy Chan Vancouver — The fact that YouTube is such a hugely popular platform also means that there is a lot of competition. According to Statista, as of July 2015, 400 hours of video are uploaded to YouTube every minute. So, if you want to be successful on YouTube, you need to make sure that you have the time and the resources to publish quality content on a consistent basis. In other words, you’ll need a good YouTube marketing plan.

Randy Chan Vancouver — Another big reason why YouTube is such an attractive option for marketing purposes is that it’s all about video — and video marketing is all the rage right now. Video has consistently proven itself as one of the best-performing forms of content in terms of engagement, and just because you’re creating them for YouTube doesn’t mean that you can’t repurpose your videos. These videos would be great for your other social profiles, your email marketing campaigns, your website and landing pages, and any other platforms or channels you might be using.

Randy Chan Vancouver